Portal Features

Everything the portal
can do for you.

An overview of every tool in the vendor dashboard — what's included, and what's an add-on. You don't have to set up any of it yourself — it's all already there.

Packages & Pricing View all add-ons

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Selling & Catalog dashAI — your AI co-pilot AI Tools Marketing & Visibility Your Own Brand Digital Content & Courses Your Own Cloud & Collaboration Analytics & More Pricing & B2B Customer Retention Payouts & Invoices

Selling & Catalog

Your catalog, fully equipped.

Photos, videos & 360° viewShowcase products with images, videos, and a drag-to-rotate 360° view.
Shoppable videoInteractive product videos with a direct buy button inside the video, customisable content and its own feed across multiple platforms — plus branching quiz questions in a game-show style right on the product page.
Watermarks on product imagesOverlay your own logo or a separately uploaded image across all product photos — transparency, size, and corner freely adjustable, original images stay unchanged.
Manage stock levels liveStock, variants, and bulk actions directly in the dashboard.
DHL shipment trackingView shipment status directly on the order page and share it with customers — usable right away, with no separate approval process.
Metafields & bulk editingManage custom extra fields per product and edit multiple products at once, instead of opening each one individually.
Physical, digital, or serviceSet right when creating a product whether it ships physically, is a digital download/license key, or is an appointment (in-store pickup or video call) — automatically controls shipping and the right flow in the shop.
Terminslots direkt auf der WebsiteAdd-onEigene Zeit-Slots mit Kapazität im WebdesignAI-Editor anlegen — Website-Besucher fordern direkt einen Termin an, ganz ohne Calendly oder ein Drittanbieter-Konto. Anfragen laufen automatisch im Live-Anfragen-Posteingang auf.
Buchbare Einheiten: Zimmer, Wohnungen & TischeAdd-onFür Hotellerie und Gastronomie: einzelne Räume, Wohnungen oder Tische als buchbare Einheit anlegen, Reservierung über einen Datumsbereich statt fixer Slots — Doppelbuchungen sind technisch ausgeschlossen. Jede Einheit lässt sich per iCal-Link extern abonnieren, die Belegung der nächsten 30 Tage zeigt eine eigene Dashboard-Kachel.
Manage digital contentUpload files (e-books, templates) or set up license key pools — delivered to the customer automatically after purchase. E-books include built-in copy protection (device limit configurable per purchase) plus an automatically generated print template with cover and spine for the physical counterpart.
Availability scopeSet per product where it's available — states, countries, Europe, worldwide, or a radius around your location. Shown directly next to the delivery time on the product page.
Discount codesCreate your own discount promotions, redeemed automatically at checkout.
Subscription salesSet up your own subscription plans — freely define interval, discount tiers, minimum term, and cancellation notice. Instead of canceling, customers can automatically be offered a pause.
Cash Connect (helloCash Integration)Add-on, externalKeep products, stock, and customers in sync with your own HelloCash till — for in-store sales alongside your online shop. Sales made directly through your own till incur no infrastructure fee. €10/month, from the Premium plan.
Vendor partnerships & bundlesTeam up with another vendor (mutual approval) and build bundles together — fixed or individually purchasable, with an optional bundle discount. Once the partnership is active, chat with your partner directly in the dashboard.
BusinessAI: find partners by swipingComing soonDiscover matching vendor partners as swipe cards, pre-sorted by AI — with photos and a pitch video. A match leads straight into a partnership. €29/month in the future — currently just a non-binding pre-registration.
Community boardPublic exchange with every vendor on the platform — post and comment, report a post or block a vendor if needed.

dashAI — your AI co-pilot

Gets to know your business and handles the busywork.

Chat with memoryAsk anything about your shop — dashAI knows your current numbers and permanently remembers what it learns about your business. The more you share, the more targeted the answers.
Automatic reports & checksWeekly digest, low-stock alerts, bundle suggestions, next steps, shop presence check, discount ideas, competitor check — on demand or as a scheduled routine.
Agent modeDescribe your goal in your own words — dashAI picks the right tools for the job itself and presents every result as a draft.
Agent-Modus nach Themen sortiertMehrstufige Agent-Aufträge sind in neun Kategorien organisiert, darunter neu: Finanzen & Steuern (Cashflow-Prognose, Ausgaben-Check, Steuer-Fristen), Kommunikation & Kundenservice, Personal & Organisation, Recht & Verwaltung sowie Strategie & Wachstum.
Share knowledgeUpload your company profile, catalog, or price list — dashAI learns from it permanently and automatically suggests matching profile fields.
Knowledge baseA dedicated page collecting dashAI's suggestions for ten fixed profile fields (legal form, target audience, USP and more) for review — confirm or correct them individually instead of digging through chat for answers.
Attachments & your own cloudBring documents, photos, or files directly from your own Synology Drive into the chat — only from your own folder, strictly separated from other vendors.
AI image generationGenerate product photos and marketing images directly in the dashboard, with a free monthly quota included.
Scheduled routinesLet recurring tasks run automatically in the background, daily or weekly.
Next step & notesThe dashAI guide rail in the sidebar always shows the most useful next step toward a finished shop (profile, description, logo, shop appearance, first product) — plus a private notes column for quick thoughts along the way.
Fill AI fields at the click of a buttonFill entire sections like your company profile with a single click — from your own website, a document, a photo, by dictation, or from an already-filled field. Review suggestions individually or accept them all at once.
Skill playbooks in chatTurn on curated expertise (copywriting, conversion optimization, email sequences) for the current conversation — dashAI then consistently follows that approach, not just for a single prompt.
Always drafts onlyNothing goes live automatically — every suggestion waits for your approval before it takes effect anywhere.

AI Tools

Hand your time-wasters off to AI.

AI product copy & imagesGenerate descriptions and product images at the push of a button.
AI matching visibilityYour products become known to the AI advisor that recommends matching offers to buyers. In your own shop, the advisor recommends only your own products — on the main platform, it sees the whole network.
Automatic audience detectionThe AI reads each product's title, category, and description and assigns it to matching audiences (private customers, freelancers, startups, SMEs, enterprise, founder services) — runs automatically, you don't need to tag anything yourself. This makes your products show up correctly in buyers' “Who's it for” filter.
Automatic product translationsTranslate titles, descriptions, and SEO text into all your shop's languages with AI — lock individual translations when needed so your own fine-tuning doesn't get overwritten.
WebdesignAIAdd-onGenerate your own website from your existing presence — with sub-menu navigation, real images with alt text and logo instead of rough placeholder blocks, plus icon navigation and a complete footer with your real legal, social and payment details. For larger websites, the import continues automatically in stages with a live progress indicator. Also usable without a connected shop — the AI then generates a pure content website from your free-text knowledge instead of the product catalogue. Additional section types such as bento grid, step-by-step flow, flip cards and read-more blocks are available, plus several hero styles including an ambient video background as well as animations for logos, key figures, reviews and before/after comparisons. Basic SEO included: canonical tag, LocalBusiness schema.org, social preview image and FAQ rich snippets. Describe the changes you want via chat in your own words — the suggestion lands as a draft and only goes live once you accept it, with a drift notice appearing automatically whenever new products or reviews have been added since the last generation; colours, sections and footer can also be freely adjusted in the design editor. Go live on your own domain, and rename or change the domain name yourself at any time. €25.00 net/month.
Leads-Postfach der generierten WebsiteAdd-onChat-, Newsletter- und Kontaktformular-Anfragen von der eigenen Website laufen gesammelt in einem Leads-Postfach auf — mit sofortiger Benachrichtigung per Dashboard und E-Mail bei jeder neuen Anfrage.
Mehrsprachige Website-VarianteAdd-onKomplette Zweitsprache der generierten Website per KI erzeugen — ein Hinweis meldet sich automatisch, sobald die Übersetzung durch spätere Änderungen am Original veraltet ist.
Vendor Guide ArticlesAI-generated expert articles, published on the marketplace after approval. 2 articles/month included for free, upgrade to 10 articles/month bookable as an add-on.
Klicks pro RatgeberartikelIm Artikel erwähnte Produkte werden automatisch erkannt und bekommen eigene Short-Links — so sehen Sie, wie oft aus einem Ratgeberartikel tatsächlich auf ein Produkt geklickt wurde.
Cold-CallAdd-onUpload lead lists via CSV, work through your calls, and track them in your own CRM through to close — your team shares one data set, kept separate from other vendors.
Voice-TranscribeAdd-onTranscribe calls, meetings, and voice notes live, with speaker detection — including directly during calls in the Cold-Call tool.
WebmailAIAdd-onMail, calendar, contacts, and tasks in one interface — your existing inbox stays. No Microsoft Exchange license needed by default; optionally connect an existing Microsoft 365/Exchange mailbox via OAuth instead. Including AI reply suggestions.

Marketing & Visibility

Get found, without having to learn SEO yourself.

SEO editorManage titles, descriptions, and structure directly in the dashboard.
Smart links & short linksCart links with click tracking, short links for campaigns — customers can also share any product directly as a short link via the share button.
Smart-Link-Umsatz sichtbarNicht nur Klicks: sehen, welcher Smart Link tatsächlich zu einem Kauf geführt hat, mit echtem Umsatz pro Link statt nur einer Klickzahl.
Product embed for your own websiteReady-made embed code to display individual products or your entire catalog on an external page.
Brand guidelines for AI copyYour own guidelines for how the AI phrases your product copy.
Connect Google Business ProfileConnect your own Google Business Profile directly from the dashboard, instead of managing login credentials manually.
Referral ProgramAdd-onFind influencers and referrers who promote you — commission per sale, paid out via SEPA QR code, including a receipt. Instead of one global commission, create named groups with their own commission rule and discount code, and assign them to specific referrers. When searching for referrers, reach badges per social platform show how much reach each one brings.
LinkedIn SmartBotAdd-on, externalAutomated LinkedIn lead generation as a bookable service package.
Certified location partnerApply individually for each of your locations to become an official brand partner. Once approved by us, that exact location is marked as a certified partner on the public vendor map.
37 Languages, AutomaticYour shop is available in 37 languages, 20 of them at checkout — the visitor's language is detected automatically from their browser, not just their location. Without you having to translate anything yourself.

Your Own Brand

Your presence stays your brand.

Shop designYour own colors, fonts, header, and footer for your shop area.
Social-Profile mit echten Marken-Icons44 Plattformen durchsuchbar auswählen statt fixer 5 Netzwerke — jede verknüpfte Plattform erscheint mit ihrem echten Marken-Icon im Footer und in der Shop-Vorschau, statt mit einem generischen Link-Symbol.
Product page layoutChoose from four gallery layouts with a real lightbox for viewing images, plus four header layouts, four product card designs and a selectable frame style for the buy box — rearrange the hero image and buy box via drag-and-drop, and specify delivery time directly on the product.
Domain ConnectAdd-onConnect your own domain directly to your online shop — a monthly add-on available from the Top plan.
Domain registrationSearch for and register your desired new domain directly in the dashboard — the right extension is detected automatically, prices are fetched live, no separate registration with a provider needed.
MultiDomain ConnectAdd-onTarget multiple markets by state or country — each with its own dedicated landing page and even more room for your brand design. Built for splitting by region, not for separate storefronts by product category within the same market.
Location ConnectAdd-onRunning more than one location? Extend your vendor presence with additional locations.
Android & iOS app developmentAdd-on, on requestYour own native app built from your existing website, publishing on the App Store and Google Play included — technical implementation entirely handled by EDV-Guru.
Digital Business CardAdd-onA personal business card page with a QR code, direct vCard download, certificates, resume, and a print template for its paper counterpart. A vendor can create multiple cards (e.g. one per employee or department).
Team tab in the shopAdd-onShows your team's business cards grouped by department as their own tab in your shop — can be toggled on or off separately.

Digital Content & Courses

Online courses, podcasts, and coaching sessions — fully equipped.

Course builder with modules & videoFreely arrange modules, lessons and content blocks (text, image, image gallery as grid/mosaic/carousel, video, file, quiz) via drag-and-drop — including a native player for uploaded videos, no external hosting detour needed. Courses can be built out as drafts before being linked to a product.
Drip & progress unlockingUnlock lessons on a delay (X days after purchase or from a shared course start date) or only after the previous lesson — customers see the reason when a lesson is still locked.
Free Preview & QuizRelease individual lessons publicly as a preview, with no login or purchase required. Plus a quiz per lesson for review, with instant feedback.
Certificates with your own brandAutomatically generate a PDF certificate with your logo, color, and signature at 100% course completion — visible to the customer in their own account under "My Certificates".
Live Q&A SessionsAnnounce your own live sessions with title, time, and meeting link directly within the course content.
Per-Course Customer ChatQuestions about a lesson land directly in chat with you — including an email notification for new messages.
Your own video meeting roomYour own video call room for 1:1 sessions with customers (e.g. coaching) — runs directly peer-to-peer without routing through a third-party server, including recording.
Private Podcast FeedsDeliver uploaded episodes as your own access-protected podcast feed per purchase — works with any common podcast app.
Learning PathsBundle several related courses into one learning path, with a shared progress bar in the customer library.

Your Own Cloud & Collaboration

Work more productively, keep data secure, connect your team — across all devices, included.

Work more productively, from anywhereFiles and documents are ready instantly on every device — in the office, on the go, or on-site with customers. Multiple people can edit the same file at once, without emailing versions back and forth (Drive & Office).
Your data stays yoursRuns on our own Synology infrastructure, kept separate from other vendors — not at some third-party cloud giant. Automatic backups and version history protect against ransomware and accidental clicks.
Connected team, one systemTeam chat, calls, and file sharing in the same system as Drive and Office — no more asking where a file is, no switching between five different tools.
Team chat in the dashboardYour own channels for quick internal coordination right inside the vendor dashboard — visible to every staff member, no separate app needed.
Documents in the dashboardWrite rich-text documents directly in the dashboard and share them with other vendors — with view or edit roles, instead of emailing files back and forth.
Staff ConnectAdd-onInvite employees to your team via a secure invite link — as Manager (broad access) or Employee (day-to-day only); only you as the owner assign the roles.
In sync across all devicesDesktop, laptop, smartphone, and tablet — files, documents, messages, and photos sync automatically, no matter which device you're working on.
20 years of experience with Synology serversSetup, maintenance, and security of the infrastructure all come from a single source — no third-party provider in between.
Additional NAS storageComing soonIf the included starter quota isn't enough anymore, extra storage can be added — pricing will be announced soon.

Analytics & More

Numbers and tools, when you need them.

Revenue dashboardRevenue, orders, and performance at a glance.
Bestseller reportTop products by revenue, plus the buyer's name, email, and phone number directly in the order list — email as a clickable link.
Push notificationsGet notified instantly on your phone for new orders — toggle each notification type on or off.
More notification channelsAlso receive new live enquiries or appointment requests in Slack, Microsoft Teams or your own Synology team chat (set your own webhook URL) — plus your own Telegram bot and web push notifications as further channels, each individually toggleable alongside the push app and email.
Visitor analyticsWho visits your shop and product pages, where they came from (source/referrer), which device, and which country — internal tracking, no third parties.
Subscription analyticsRecurring revenue (MRR) and churn rate for your subscription plans at a glance, instead of counting individual contracts yourself.
Legal pages always up to dateTerms & conditions, withdrawal policy, and privacy policy kept continuously in sync, overridable yourself when needed.
Searched for, but not in the catalogSearch terms from recent weeks that had no matches in your shop — sorted by relevance to your range, so you can see what customers are additionally asking for.

Pricing & B2B

For end customers and business customers alike.

Net prices for business customersAutomatically show verified B2B buyers the price excl. VAT as well.
Live VAT rateThe tax rate comes directly from ShopAI — not maintained by hand, always up to date.
Your own default tax rateSet standard, reduced, or tax-exempt as the default for new products — switch it per product individually whenever needed.
Special partner pricingSet custom prices for selected partner codes.
VAT ID self-checkCheck your own VAT ID directly in the company profile against the EU VIES register — instant feedback on whether the number is valid.
AI cost budget & AI creditsAdd-onEvery plan comes with a monthly free AI allowance — for dashAI, image generation, translations and more. Once the allowance runs out, extra AI credits can be added in the dashboard without switching plans.
Founder serviceUse the Top plan for free during your founding phase — the shop stays inactive until the founding process is complete, and payment is only due once you go live.

Customer Retention

Runs alongside you, without you having to stay on top of it.

View reviewsAll customer reviews collected in the dashboard.
Automatic review requestRequested automatically by email after a waiting period you choose — the same for all products, or set individually per product, so a multi-week course, for example, doesn't ask for a review after just a few days.
Cart recoveryA ready-made email draft for abandoned carts — you decide whether it goes out.
Live requestsLive chat requests and appointment requests (pickup or video call) all come together in one inbox — including a sound alert for new requests.
Customer messagesEvery chat about your orders collected in one inbox — whether it's about a course, a physical product, or a service.
Contacts synced on your phone (CardDAV)Add-onIntegrate your ShopAI customers as a constantly up-to-date address book on iPhone, Android, or Outlook — connect once, then stay synced automatically.

Payouts & Invoices

Money and receipts, handled automatically.

Payout overviewView sales and payout status anytime.
FastBill integrationAutomatic invoicing through your own FastBill account.
Your own invoicingInvoices with your own logo, IBAN, and inbox — even without FastBill. Every invoice automatically includes structured e-invoice data per EN 16931 (Factur-X/ZUGFeRD) attached to the PDF, ahead of the EU e-invoicing mandate.
BMD/RZL ExportExport your own invoices as a CSV in BMD/RZL import format — document numbers, VAT rates, and amounts prepared for handover to your bookkeeping or accountant.
Income/expense overviewIncome captured automatically from your own sales data, expenses captured via receipt photo with AI pre-fill — included for free, with a CSV and ZIP bulk download for your accountant. Especially for sole proprietors and small businesses without double-entry bookkeeping obligations.

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